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SEO stands for “search engine optimization”. It’s a process that helps websites rank higher in search engines like Google, Bing, and Yahoo. This can increase the number of visitors to a website.
How does SEO work?
Create relevant content: Create content that answers users’ questions and is authoritative
Use keywords: Use relevant keywords in titles, meta descriptions, and headlines
Use descriptive URLs: Use URLs that describe the page’s content, rather than strings of numbers
Use schema markup: Use schema markup to specify the page’s content meaning
Why is SEO important?
SEO can help users find a website and decide whether to visit it
SEO can help reduce the need for paid ads
SEO can increase traffic to a website, which can lead to more business
Who can help with SEO?
SEO experts
SEO experts can review a website’s content and structure, provide technical advice, and develop content
Agencies and consultants
Agencies and consultants can provide services like keyword research, SEO training, and management of online business development campaigns
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