Digital marketing, also known as online marketing, is the use of the internet and other digital communication to promote brands and connect with potential customers. It includes:
Search engine optimization (SEO): Optimizing a website’s content, technical setup, and reach so it ranks higher in search engine results
Social media marketing: Using social networks to reach customers, such as through Facebook, Instagram, Twitter, and YouTube
Content marketing: Creating and sharing relevant content, such as blog posts, videos, and podcasts, to increase brand awareness and attract new customers
Affiliate marketing: Promoting other businesses’ products in exchange for a percentage of sales or web traffic
Email marketing: Using email as a marketing channel
Text and multimedia messages: Using text and multimedia messages as a marketing channel
Other types of digital marketing include: Search engine marketing (SEM), Influencer marketing, and Mobile marketing.
The goal of digital marketing is to connect with potential customers and encourage them to take action, such as making a purchase or signing up for an email list.